New Delhi | June 02: Thinking about a career is the best and most stressful moment in life. It is that aspect that needs to be stranded so intricately and deeply so that the skills get engraved for whole life. Choosing the right career path can be tricky; hence the need arises to choose it wisely. In this era, the degree is not just enough; instead, a person with versatile skills is hired. This article is focused on the skills that can garner you a great package and time shift as per your choice. Let’s delve to see what is actually the trend of video editing in the industry?
Video editing is the art and skill of transforming raw footage into a captivating and coherent story on screen. Whether it is for entertainment, education, or marketing purposes, video editing is an essential part of the production process that adds value and impact to the visual content. Talking specifically the Indian industry, its undergoing a fascinating transformation, fuelled by the country’s booming digital landscape, growing internet penetration and rising versatile entertainment categories demand.
Why there is a boom in this sector?
Ahh, boom! Indeed, the sector is experiencing a boom due to several factors such as the internet explosion, versatile content, the rise of OTT Platforms, the rise of E-learning, etc, making it one of the best career choices. Let’s discuss it in detail:-
· Internet Explosion: India’s growing internet penetration and increasing affordability of smartphones have fuelled a massive surge in video consumption. One of the major factors is cheap internet, that too, after the emergence of Jio. Platforms like YouTube, Instagram Reels, Snapchat Spotlight and regional streaming services are witnessing enormous traffic, all demanding engaging video content
· Content Diversification: Video content is no longer confined to entertainment. Businesses, educational institutions, government agencies, and even individuals are now using videos for marketing, communication, education, and more. This diversification creates a wider range of opportunities for video editors.
· Mobile Editing Tools: The rise of user-friendly mobile editing apps like InShot, VN, and Kinemaster has popularised video creation, leading to a larger pool of potential clients for editors.
· An urge to be creative: One of the interesting and major focuses of this Gen Z youth to be noted is an urge to be more creative and aesthetic. Yes, it’s true. Today’s generation is more driven towards editing, especially a perfect video or photo, they crave for creativity, which eventually boosts their interest in the sector.
· Affordable Technology: Advancements in technology have made professional editing software and hardware more accessible, encouraging people to pursue video editing careers. For example, Adobe Premier Pro has made significant changes to make the software more user-friendly.
· Rise of regional language content: Streaming platforms like Disney+ Hotstar, Voot, SonyLIV, Netflix India and Amazon Prime Video are investing heavily in regional content, creating opportunities for editors fluent in diverse Indian languages.
· Social media boom: The ever-growing popularity of social media platforms like Instagram and YouTube has increased the demand for short-form video content and social media marketing strategies, requiring skilled editors to create engaging and impactful visuals.
· E-learning boom: The education sector is increasingly adopting video-based learning, opening doors for editors specializing in educational content creation. In fact, there are various channels on YouTube, that sell the course for video editing and some teach individuals for free.
Types of Jobs in the Sector
Video editing is a broad and diverse field that offers a variety of career paths and specializations. Depending on your interests, skills, and goals, you can choose to work in different industries and media, such as:
· Television and film: Video editors who work in television and film are responsible for editing raw footage into a final product that matches the director’s vision and the audience’s expectations.
· Advertising and marketing: Video editors who work in advertising and marketing are tasked with creating engaging and persuasive video content that promotes a brand, product, or service.
· Education and training: Video editors who work in education and training are involved in creating informative and instructional video content that educates or trains a specific audience.
· Gaming and entertainment: Video editors who work in gaming and entertainment are engaged in creating immersive and interactive video content that entertains or challenges a target audience.
Emerging Trends
The Indian video editing industry is buzzing with innovation and adaptation, embracing new technologies and shifting preferences. Here are some key trends to watch:
· Mobile-First Video Editing: Smartphone penetration and user-friendly apps like InShot and VN are making video editing accessible to everyone. This creates a demand for editors who can handle both mobile and desktop workflows seamlessly.
· Regional Language Content Boom: The rise of regional streaming platforms and local content creation is opening doors for editors fluent in diverse Indian languages. This trend caters to the growing demand for culturally relevant and relatable content.
· AI-Powered Tools: Artificial intelligence is gradually changing the editing landscape. Tools like automated transcription, colour correction, and scene detection are becoming increasingly prevalent. Editors need to adapt by upskilling in areas like AI-powered editing tools and automation to optimize their workflows and stay competitive.
· Immersive Storytelling: Virtual Reality (VR) and Augmented Reality (AR) are gaining popularity in various sectors, including education, marketing, and entertainment. This opens doors for editors specializing in creating immersive video experiences.
· Accessibility & Inclusivity: Creating content that is accessible to audiences with disabilities is becoming increasingly important. Editors need to be aware of best practices for incorporating closed captions, audio descriptions, and other accessibility features.
According to research, the industry is expected to grow by 14% which is higher than any other media technician industry. Companies want to grow their social media with videos for which the first demand is video editing. Overall, it can be stated that the industry of video editing is experiencing a boom in jobs and careers due to high demand, a rise in content diversification and e-learning. However, there are some challenges that need to be considered before stepping into the world of editing.
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