Mumbai | May 29: With the advent of the Internet and digitalisation, the whole world has experienced a humungous shift in various domains, including jobs, payments, communication, and economy and of course shopping. Talking specifically about shopping radiant, various e-commerce platforms arose after the Internet revolution, especially after the cheap Internet in India. India and Indians saw the emergence of online shopping platforms such as Flipkart, Snapdeal, Amazon, etc.
Many CEOs and entrepreneurs see e-commerce as a game-changer. Shopify CEO Tobias Lütke famously said, “E-commerce is not an industry; e-commerce is a tactic.” This reflects the view that online selling is a powerful tool that can be used by businesses of all sizes. This business mindset led to the foundation of various online stores. Nowadays, the situation has changed so dramatically, forming the base for online shopping, especially in the fashion industry. Gen Z and millennials are now more prone to online shopping rather than offline.
But with the changing times, there is an evolution in the fashion industry too, and with this, the demand for revolutionised fashion destinations is rising among millennials and Gen Z. So, let’s get started on a journey to find attuned stores:-
Myntra Fwd
Myntra FWD is an immersive fashion experience designed specifically for Gen-Z. It’s like a fashion haven tailored to the unique style sensibility of the digital-native Gen-Z cohort. It’s a fashion ecosystem designed by Myntra to give you an unmatched experience that goes beyond mere trend-spotting. Here are some key features of Myntra FWD:
Assortment: FWD offers over 65,000 styles across various categories.
Global Brands: You’ll find a mix of 500 global brands, catering to both men and women.
App-in-App Experience: Myntra has rolled out a series of unmatched features, delivering an app-in-app experience for seamless shopping.
Fashion Ecosystem: FWD brings together the finest assortment of brands with cutting-edge collections, ensuring an unmatched experience beyond mere trend-spotting.
Indya
Indya is a popular and leading clothing site in India for women that specializes in Indian designer wear for women. They offer a wide range of stylish and traditional clothing, including, kurtas, kurta sets, sarees, lehengas, skirts and blouses. Their collection features exquisite silhouettes, delicate paisley floral patterns, embroidered motifs, and intricate filigree foliage. You can explore a rich palette of jewel tones and regal accents, blending tradition with contemporary finesse.
Additionally, they have an exclusive collaboration with designer Nikhil Thampi, inspired by the architectural wonder of the Taj Mahal. This collection showcases timeless grandeur and festive glamour, combining tradition and modern elegance. With an option of easy return and exchange and an ethnic collection of fashion accessories, Indya can be your ethnic fashion destination for all needs.
Fab Alley
FabAlley is an online fashion store that caters to women’s clothing and accessories. Established in 2012, it offers a trendy and stylish collection for women who want to stay fashionable. From chic dresses to statement tops and jackets, FabAlley provides a wide range of clothing options. Along with it, FabAlley offers a delightful selection of fashion accessories such as belts, caps & hats, sunglasses & frames, watches and more. Talking about jewellery, you can explore their collection of fashion jewellery, including earrings, necklaces, and bracelets. Their price ranges will suit your pocket and for clothing, it often lies between Rs 599 to Rs 3900.
FabAlley collaborates with renowned designers to create exclusive collections. For example, they recently teamed up with designer Siddartha Tytler for a capsule collection that blends tropical vibes with versatile styles.
Shoppers Stop
Shoppers Stop is a haven for those who love traditional Indian wear. From exquisite sarees and dazzling lehengas to sophisticated kurtas and stylish sherwanis, they have it all. They also feature a curated selection of fusion wear, perfectly blending modern and traditional aesthetics. Shoppers Stop is an online fashion store that caters to all your fashion needs. Whether you’re looking for trendy clothing, stylish accessories, or the latest trends, Shoppers Stop has you covered. Along with clothing, Shoppers Stop provides a delightful selection of fashion accessories. You can explore their collection of fashion jewellery, including earrings, necklaces, and bracelets. In the digital era, Shoppers Stop quickly embraced an omnichannel approach with physical store integration with an online platform; you can also browse through Shopper’s Stop shopping app.
The Label Life
The Label Life is an online fashion store curated by Style Editors Malaika Arora, Sussanne Khan and Bipasha Basu. They meticulously curated a collection of inspired work-to-weekend clothing, smart shoes, statement accessories, and home decor. Here are some highlights about The Label Life:
Fashion Clothing – Their collection includes a wide range of clothing styles for women, from co-ords to summer-proof alternatives for heavy denim.
Accessories – Along with clothing, they offer a delightful selection of fashion accessories such as Chic belts, caps & hats, sunglasses & frames, watches and more!
Jewellery: You can also explore their collection of fashion jewellery, including earrings, necklaces, and bracelets.
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